What's the scale of the project? Are you looking for mass appeal? What medium are you considering? Who's sponsoring the outreach?

Getting away from the nonsense of practicing law, I've been doing a lot of webdev, flash programming and video production. There are tremendous possibilities for interactive media delivery. I've inquired about development of curriculum for schools with respect to interactive media and there has been ZERO response. I am focusing on traditional documentary production as a result.

If you're looking for impact, relevance is your biggest obstacle. I love science. Everyone on this board loves science. But honing a relevant, cogent theme (or set of themes) is the challenge. (As I write this, I have in mind my 14 year old daughter who has to be ripped away from texting, MySpace and the "speed of light" lack of patients instant techno gratification has breeded.)